The WWU campus in Bellingham as seen from an aerial view. Large brick buildings are set among a lawn and trees displaying fall foliage.

Brand and Communication Guide

Western Washington University's Brand and Communication Guide is your resource for communicating  about Western. It serves as a communications roadmap , helping you create consistent communications that reflect the mission and personality of WWU. This guide provides our community with a clear understanding of Western's values, messaging, and visual identify, as well as guidelines for how to express our brand across a variety of channels and platforms. 

Everyone has a role to play in maintaining and promoting the Western brand. Our collective efforts are what shape and grow our brand identity and how it's perceived by others.

Whether you are recruiting for a new program or event, rolling out a marketing campaign, or updating content on a website, you’ll find the tools and guidance you need here.


Western's Brand

Make Waves.

"Make Waves" is our rallying cry and institutional tagline. It's meant to inspire students, alumni, donors, and faculty to make their mark on the world—and give the institution a bold voice.

Brand Overview

The brand overview page has information about central brand language and elements. Download approved fonts, learn about the rules for logo use, find swatches for Western's color palette, and more.

Learn about the Brand


Inclusive Design

We developed this guide with inclusive, accessible design and practices as our number one priority. Our goal is to provide resources that aid in creating content, building websites, printing materials and engaging in markets in a way that reaches a wide, diverse audience. We provide education across campus on how to use technology in a way that is welcoming to everyone. We are working hard to prevent and remove barriers across all our web platforms and communication efforts.


Anyone carrying out recruitment or marketing work at Western should be well-versed in accessibility–check out the main Western Digital Accessibility site for an overview and training. For a deeper look, check out the guides for building accessible websites and creating accessible documents.

Learn about Accessibility

Get Started

Write an Article, or Create Content for a Website or Publication

Tone and Voice Guide and Writer's Guide are two perfect places to start if you’re creating content on behalf of Western.

Market an Event

Have an upcoming event you want to tell your audience about? Start by checking out our event marketing guide, and be sure you’ve read the brand overview before you start promoting your event.