What is a visual identity?
Our visual identity is the visible representation of the Western Washington University brand. It's part of our brand identity, focusing on how WWU is visually represented.
It encompasses all visual elements connected to Western, including...
- Logos and Marks
- Color Palettes
- Print and Digital Ads
Maintaining a strong visual identity benefits our community by helping build connections with our constituents. Consistent visuals unify Western's brand's messaging, making it instantly recognizable across all channels.