Athletics Branding and Spirit Marks
Western Washington University ®
WWU Vikings ™
Western Washington Vikings ™
Location: Bellingham, WA
School Nickname: Vikings
Established Date: 1893
Conference: Great Northwest Athletic Conference
Athletics is authorized to use its own color palette for approved spirit marks, uniforms, and promotional materials.
Viking BluePantone 282
CMYK (100, 72, 0, 56)
rgba (0, 40, 92, 1)
Viking Light BluePantone 652
CMYK (65, 34, 0, 9)
rgba (83, 135, 189, 1)
Viking GrayPantone Cool Gray 4
CMYK (0, 0, 0, 27)
rgba(194, 196, 198, 1)
Viking BlackPantone Process Black
CMYK (0, 0, 0, 100)
rgba( 35, 31, 32, 1)
CMYK (0, 0, 0, 0)
rgba (255, 255, 255, 1)
Western's Spirit Marks
The Western Washington University family of marks, mascot and name are reserved strictly for the use by the Athletic Department, approved university entities and approved licensees.
The athletic logo should never be used in place of the Western logo, but may be used in addition to the Western logo in selected publications to promote Western spirit.
The use of the Western athletics logo, trademarks, mascot or name is prohibited in advertising that promotes non-athletic related activities and entities.
No references to alcohol, drugs, tobacco, or cannabis related products may be used in conjunction with University marks.
The athletic logo is available to organizations that have a signed trademark license agreement with the university.